98.9, State Farm Insurance Storm

State Farm Insurance received a 98.9 on their Hubspot grade, which is a grade that they should be proud of and determined to maintain, or possibly even improve. The first of my three recommendations is the need to create a blog for all agents to post topics, insights, insurance updates, and daily or weekly objectives. The ability for consumers to follow these blogs as well will share the human side of the agent with the client, a form of rapport and possible retention. Agents should be careful what they post online regardless, but if a statefarm.com blog is published, agents and team members must take special precaution of their verbiage. Blogs are one of the key determinants in the Hubspot grader and because each State Farm Insurance location is independantly owned and operated, that is why this grade is undefined. The second recommendation would be to “dummy” down the site a little bit. The site is graded at the college undergraduate reading level. The main demographic that is lacking from State Farm Insurance is the 16-25 age group. Geico and Progressive have found success in this market with attractive commercials and key figures. State Farm should design a section of the site primarily just for this age group. An interactive informational section on texting, driving, discounts, and insurance purposes would be outstanding. This group does not even know or understand what their liability limits mean or how they are deciphered. Finally, the last recommendation that I would have for the web designer would be to add an interactive home photo of the coverages extended from homeowners insurance. The education behind the insurance provided will give a better summary to those who are paying a thousand plus dollars a year for this coverage and truly have no idea of what they are paying for. One room could have a laptop computer, big screen television and refrigerator, thus allowing the web visitor to click on these items to show separate perils or incidents in which coverage may extend. For example, by a visitor clicking on the big screen television in the home, a pop-up would appear explaining lightening, tornado, flood, theft all would be applicable for replacement. This would help educate their clientele and extend their guided and undeniable mission of impeccable customer service.