Bud House Cup, You Lose=You're Out!!!!

Just as the success of shows like MTV's Jersey Shore and the Real World are tearing up the cable network ratings, Budweiser is hoping to indulge in the same success with their version, the "Bud United" series. How will the campaign work? Cameras will follow one fan from each country represented in the World Cup, totalling 32 participants. There will big screen televisions and opportuntities for these individuals to show their countries spirit before, during, and after the game. What is the catch? When their countries team loses, they must exit the Budweiser United Cup home. Video content will be posted daily on youtube and updated posts for the participants will be delivered to Facebook and Twitter simultaneously. Television advertisements will also be based from the findings in the house during the escapade that is the World Cup. I'm sure with plenty of Budweiser available and with many twenty something's participating, their will be plenty of opportunities to watch funny, depressing, humiliating, or uplifting (if your team wins) videos. What is the real reason for this...."Budweiser is doing everything we can to unite beer drinkers during the tournament, and this is a great way for us to connect with people around the world across multiple layers," said Andrew Sneyd. Budweiser's global advertising director. They figure that this is a great way for Budweiser to go global when otherwise difficult, especially to promote to such a large scale audience.

I'm not going to lie, I wish I was in that house and I'm not even a soccer fan. I am really looking forward to watching the updates on Youtube, especially as the tournament trims the field from 32 to 16 to 8 and so on.

Great idea Budweiser, way to cash in on the global opportunity that presented itself through sport, remarkable marketing minds.