Spamming the Internet

When first mentioning the word SPAM, all I can think of is my Grandparents and the horrible casseroles they used to make with SPAM. Since viewing the user-friendly website and reading all about the history of SPAM, there is so much more to SPAM than just whats in the can. The SPAM site allows users to exchange recipes, visit the online SPAM shop, participate in fun and games, search through the variety and uses of SPAM products, print coupons, and research the interesting and intriging SPAM histroy and facts. Why would marketers want their online visitors to participate in games and recipe exchange? As Porter explained in Chapter 10, online interactivity empowers the visitor to feel in control and gives them the ability to "choose your experience" via the website. I imagine recognition, awareness, and recall are also some of the factors behind the ingenious marketing intuitive thought at www.spam.com. Will I become a fan of SPAM on Facebook or join the SPAM site, probably not, but their site opened my eyes to otherwise preconceived notions about their product. Porter would be proud of the role determined by the Hormel Corporation of their SPAM product line website and it's usabilty. SPAM, a word that I used to only associate with junk mail, now serving up it's six billionth can, wow!!! I will have to give it a try sometime, just not as the blue ribbon recipes advise, with eggs or macaroni.