Target(ing) Women

If you focus your attention to the dynamic pursuit of Target's marketing genius, it is not too difficult to see that the 21-35 year old female demographic is the holy grail. Free shipping is a key to homemakers or stay at home moms able to spend or shop online, and if you spend $50.00 or more dollars at Target online, it is free. The different tabs that an individual can click on are as follows: Women, Baby, Men, Kids, Shoes, Beauty, Home, Kitchen, Bed and Bath, Furniture, Movies, Electronics, and More. If you are a women, all of these can possibly pertain to you, especially if you buy your husbands clothing. If you are a male, it is a big stretch to find a large percentage of males who shop for even half of these items. Target also is offering specials this month on home decor, dresses, bedding, and curtains....certainly to appease the male consumer, kidding. In all seriousness, Target has transformed their webpage to appeal to all, but deliberately focus in on the younger female consumer, and distinguish themselves as the leader to this demographic category. As the success of their targeted market on their website continues, so too will their expansion towards these expanding categories. Meanwhile, I will continue to shop at Target because my significant other (definately in the 21-35 age group) has fallen victim to their marketing trap.