Saturday, May 8, 2010
Swing...Batter Batter
The Minnesota Twins website truly depicts the evolution of the Internet as far as just being an information source to becoming a platform for promotion, product, price, and place (distribution)....The four essentials behind a successful marketing campaign. The Minnesota Twins offer a variety of ways that fans, vendors, coorporate partners, media, government entities, surrouding communities, and internet followers can keep close tabs on every facet of their favorite franchise every second of every day. Retention programs are designed by Twins Territory Team, Line Drives, Mobile followings, Twins blog set-up, email updates, season ticket programs, dining deals, and great specials on Twins gift cards. The majority of the Twins offers are designed for email updates and newsletter advances to their current emailing list. By clicking through the various tabs on the website, the Twins marketing department achieves goals of growth, acquisition, and retention by the lineup of all their product offerings. The Minnesota Twins website allows for a one-stop shop in regards to a fans every needs prior to arrival for a ball game. They can purchase tickets, parking passes, food and drink cards, Joe Mauer jersey and the like; enabling a fan to just enter the beautiful new Target Field and stop for a refreshment or two, and leave after a phenomenal Twins victory. This is a much different and vastly more convenient process then during the runs of Central Division Titles from 2003-2006. The website allows for information to be gathered for a one time a year visitor hoping to see the new Stadium, or a bonifide Twins Territy Team member looking for Carl Pavono's ERA over his last three starts. The bottom line still surmised by the Pohlad family as was the case five, ten, twenty years ago is profitabilty and this website is conducive for the financial gains of the organization as well as their marketing success in cyberspace.
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The Twins do a great job at retention. They offer all the social media outlet's, such as blogs,emails and downloadable toolsbars.Like you said, they do a great job at meeting the needs of their fans by listing stadium directions and indepth stats on players. The fans truly feel valued by the amount of information available to them.
ReplyDeleteGreat review of the Twins Web site! I have a friend that works for the Twins computer programming group and has some impact on it. This Web site has actually come a long ways and continually being updated, not just for content, but for usability /interface, and appeal.
ReplyDeleteEngagement is one major key to sustaining a loyal customer base. As you so well point out, the Twins are doing a fine job of engagement, which goes beyond information dissemination. I want to be part of it; not just read about it and sit on the sidelines. Now that is good Internet marketing: build a community of loyal followers and reap a big bundle of CLV.
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